Iovine… Music’s Savior/Marketing Genius?

So Jimmy Iovine has been the man behind the success of many of the artists at Interscope. But even he notices that there is money to be made off of music, but it has nothing to do with album sales.

Jimmy has been known to step in as manager sometimes when it comes to making business deals with his artists. Dr. Dre has the name but Jimmy is the business man behind Beats by Dre. He recently inked a deal with HP to create the HP Envy Laptop which uses the Beats Electronics technology. But he’s also announced recently that he is working on an online music distribution venture using the codename “Timberland”.

Jimmy said in an interview with Paid Content “I can say that it’s tied to the tremendous interest we’re seeing from people that want to mix their own tracks and playlists. Games like DJ Hero are coming out that tap into it; people are talking about creating their own tracks in forums and on social networks—and so we want to give them a place where they can do things like that legally. Timbaland [another blockbuster producer] is helping us work on it; it’s code-named after him for now.”

He’s also launching a Music Video Site called Vevo. “I can’t give you specifics; I can say it will be a platform though, not a game,” said Jimmy. “It’s similar in vision to Vevo—which for the first time, will give labels the ability to push out our product without having to go through radio or TV stations. Before, we had to make it, ship it and pray for a hit. Now, with Vevo, we can create the content, sell the ads, and even use the data to market new music to people alongside things they already like. When Vevo launches in December, it will be a giant step forward for the industry. And Interscope is trying to create something similar with our Timberland project.”

Jimmy is running the music world right now it seems. With Diddy now calling Interscope home, will Jimmy single-handedly be music’s savior through his marketing genius?