I love creative thinking in regards to marketing. A Minneapolis-based furniture design company Blu Dot launched an out-of-the-box marketing experiment in New York that capitalized on our obsession with bringing one man’s furniture trash into our home to complement the current decor.
Blu Dot is leaving 25 of its iconic “Real Good” metal chairs around the [...]

So Jordan has spent years building his empire with Nike with the launch of the Jordan brand of sneakers and clothing. So what would you expect his son Marcus to to wear on their feet? Well, Adidas of course. Especially since his school signed a deal with Adidas for $3 million for the whole basketball [...]

Gaming is getting older. The average gamer is now in his 30’s and those dudes who used to be in the arcades all day now have regular jobs, so game companies have realized that they now need to expand. In an attempt to reach a more youthful audience, gaming companies have been reaching out to [...]