Ok now, I’m not a breakfast person. Not that I don’t want to eat it, I just trade food for extra sleep. Sleep always wins! But when I do wake up and step on my cat in the morning, I tend to always wake up to these awesome Jimmy Dean breakfast foods commercials. The ads [...]

In my opinion, and I’ve had this opinion for a while, all those who say they are “Urban Marketers” or that companies and brands need to attract an “Urban Market” need to be slowly  burned with matchsticks. If they think throwing in a fake rapper or having a street dance sequence is a sure way [...]

So you’re standing on line at 9:36am in the deli waiting for your egg whites and turkey bacon on whole wheat toast…because you want a healthy breakfast. While you wait you watch the flat-screen behind the counter rolling a Pepsi ad. Then all of a sudden, your phone has a swirling Pepsi logo on the [...]

Verizon is trying to prove that a dollar can go a long way, literally. Tomorrow and tomorrow only, Verizon will be sponsoring a fleet of cabs that will take you wherever you need to go (in Manhattan only) for 99 cents. This is to promote their pre-paid cellphone plans. Look out for the Verizon branded [...]

The recent trend has been for rappers, once they feel as though they’ve conquered the whole music world, to apply for a SAG card and take on the world of and television. Ludacris, Common, and T.I. have all done it. Even Weezy is dabbling in the acting world. But an even more recent trend has found its way into the music world. Instead of searching for movie scripts to read, rappers are now seeking out companies to write brand strategies for…well…at least they’re looking at the brand strategies…maybe?