Created by BBH New York

In my opinion, and I’ve had this opinion for a while, all those who say they are “Urban Marketers” or that companies and brands need to attract an “Urban Market” need to be slowly  burned with matchsticks. If they think throwing in a fake rapper or having a street dance sequence is a sure way [...]

Some people know how to turn off an audience with their attempt to attract a younger and “cooler” audience. Disney has the babies locked down but they realize they can benefit from a bit of an older crowd being interested in their projects, mainly additional ticket sales at movie theaters. Everyone’s looking to grab on [...]

Today the prestigious Carnegie Hall opened up its concert doors to the young and wealthy music lovers of NYC to give them a bit of insight into the world of music and gaming as they enjoy their second marriage.
Game On! is a yearly event put on by Carnegie Hall for their 20 and 30 something [...]

So Jimmy Iovine has been the man behind the success of many of the artists at Interscope. But even he notices that there is money to be made off of music, but it has nothing to do with album sales.
Jimmy has been known to step in as manager sometimes when it comes to making business [...]

So Jimmy Iovine and HP have teamed up to unveil the HP ENVY 15 Beats limited edition notebook PC. The new Laptop includes Beats by Dre audio technology and will be retailing for $2,299 when it drps on Oct 22nd.
Iovine claims that his arsenal of Interscope producers,  will.i.am, Kanye West, Pharrell, Timbaland and Polow da [...]

You could Yearbook yourself, you could Mad Men yourself, you could Terminate yourself, and now you can turn yourself into a bad mother@!&!# if you Black Dynamite Yo’self.
With this new viral application, you can don an afro, baldy, pimp hat, or shades and turn yourself into a slick cat from the 70’s coutesy of the [...]

Michael has reigned supreme throughout his life mastering the world of music with his record breaking albums, and the world of celebrity with his eccentric life and intriguing persona. Michael has managed to do this after his death as well. The man that I though would never die continues to live on and break records [...]

In this recession, something different and unique is needed to grab everyone’s attention and squeeze money out of people’s wallets. Well Justin Timberlake has come, the savior that he is, and blessed us with…a new liquor. It’s a new tequila called 901, named after his home town and…oh who cares, it will be gone in [...]

1800 Tequila has announced a partnership with Rick Ross that positions Rick Ross and the Triple C’s as brand ambassadors for their Select Silver product. Now of course this isn’t the first rap and liquor pairing and it will not be the last but…Rick Ross? Why? “Rick Ross and Triple C’s were an obvious choice [...]