Gaming is getting older. The average gamer is now in his 30’s and those dudes who used to be in the arcades all day now have regular jobs, so game companies have realized that they now need to expand. In an attempt to reach a more youthful audience, gaming companies have been reaching out to [...]

Today the prestigious Carnegie Hall opened up its concert doors to the young and wealthy music lovers of NYC to give them a bit of insight into the world of music and gaming as they enjoy their second marriage.
Game On! is a yearly event put on by Carnegie Hall for their 20 and 30 something [...]

Yesterday, Ubisoft launched the Assassin’s Creed II Twitter Experience, inviting players (and tweeters) from around the world to join in online battles and assassinations. The game  utilizes Twitter by issuing match assignments to players who have registered at www.assassinscreed.com/twitter, and from there players will have a small window of opportunity to perform a number of [...]

Nintendo is starting to roll out their summer ads for the DS and the new DSi. They do it in great form by bringing in Garrett Morris and his family, attracting an older audience to the new system.
The two spots that started running this past monday show Garrett and his family going through an airport [...]

During game 1 of the NBA Finals last night, video game publisher 2K Sports aired an exclusive TV spot revealing Kobe Bryant on the cover of NBA 2K10. To commemorate the announcement, they brought in the man…the legend…Spike Lee to produce the spot. Spike recently directed the Kobe documentary “Kobe Doin’ Work”.
I must say that [...]